In order to evaluate the question above, we need to understand the underlying logic of business due to which the idea of outsourcing emerged in the first place. In the simplest term, businesses world over have always been driven by results. Economics behind outsourcing As explained in the exhibit below, in the face of perennially [...]

Indian growth story remains on course amidst turbulent global scenario As displayed in exhibit 1 here, India with its ability to maintain a high growth rate of more than 6% even during the ‘troubled’ past year and half, where the GDP growth of developed economies such as the US and leading European countries nosedived, is [...]

I am sure many won’t agree when I say commercial breaks between Television programs are quite interesting. Commercials aired during these breaks help me in being aware of various brands and their recent marketing maneuvers in terms of new launches, price and promotional moves et al. In the recent time, a number of commercials on [...]